In the face of tighter budgets and the need for greater efficiencies and effectiveness in advertising, Cycle World has begun to employ more creative and innovative ways to reach out to your target customers. How you ask?

It's the difference between telling people about features of a product or service and letting them experience the benefits for themselves. It’s the actual customer experience with the product and service that resides in the customer’s consciousness. Experiential Marketing seeks to establish a connection with the customer - connections in the form of experiences that are personal, memorable, interactive and emotional in scope.

When done right, it's the most powerful tool out there to win brand loyalty.

If you are interested in a project that will:

• Increase consumer engagement
• Raise brand equity, awareness, recall and purchase consideration
• Implement techniques to dramatically increase organic referrals
• Stimulate peer-peer interactions
• Drive sales

Don’t believe it?  Check out the Cycle World Kawasaki Ninja 1000 Experience
Cycle World and Kawasaki teamed up to create the ultimate 90-day test ride for 10 Cycle World readers. These hand picked riders were let loose with a 2011 Ninja 1000 and a Contour HD camera to document their experience. Not only are they sharing their experience with the unique motorcycle online, they have captured hours of video footage and numerous detailed bike reviews.
Contact your Cycle World advertising rep today. The power of an experiential program implemented by Cycle World is that the experience gets extended from just those participating, to Cycle World’s 3.1-million-motorcycle-enthusiast audience.

Experiential Marketing Confessions

I have a confession. After working in the Moto industry just shy of nine years, I have become completely jaded.

I have found myself saying…
'I would much rather watch the event from the comfort of my couch on my flat screen HD TV.'

'Do I have to ride with everyone? Can’t I just take pictures, or pass out water?'

It wasn’t until having the pleasure of working on the Cycle World Ninja 1000 Experience project, that I realized just how jaded I had become. Seeing, hearing and sharing in the excitement of the guest contributors when notifying them that they have been selected to test ride a Ninja 1000 for 90-days, was inspirational. I was able to bring excitement to 10 people’s lives by simply giving them an opportunity to ride a motorcycle. “I get a free bike and all I have to do is write about it? This is too good to be true!” No, what is too good to be true is that I am blessed to work in an industry that promotes such a fun and liberating sport! Not only have I made 10 super cool new friends, I have found a new appreciation for being employed in such a great industry.

Thank you Cycle World, Kawasaki and all my Ninja 1000 Experience friends; you have re-ignited my love for livin’ in the cycle world!

-Jenelle Tomczak
Marketing Coordinator

Best used bikes-
Yamaha Star Roadliner

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Product Evaluation-
Icon Patrol Jacket

Special Feature-
Desert Sleds



Motosport
www.motosport.com

Bazzaz
www.bazzaz.net

Rizoma
www.rizoma.com/en



AMA Pro Motocross
Championship
Spring Creek
Millville, MN
July 16, 2011 (Round 7)
www.allisports.com/motocross

Moto GP
Sachsenring
Saxony, Germany
July 17, 2011 (Round 9)
www.motogp.com

AMA Pro Road Racing
Laguna Seca Raceway
Monterey, CA
July 22 - 24, 2011 (Round 7)
www.amaproracing.com/rr/

AMA Grand National
Championship Flat Track
I-96 Speedway
Lake Odessa, MI
July 23, 2011 (Round 11)
www.amaproracing.com/ft/

\World Superbike
Silverstone
Silverstone, England
July 31, 2011 (Round 9)
www.worldsbk.com

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The Cycle World Kawasaki Ninja 1000 experience is an amazing program, but none of this would be possible without support from Contour cameras and Shell V-Power fuel.

Motorcycles need fuel to work, so none of our 10 Guest Contributors would have anything to write about if they couldn’t ride their Ninja 1000. Shell V-Power Premium Gasoline has provided amazing performance and protection for the Ninja 1000 riders as they have fun and rack up the miles on their Kawasaki Ninja 1000’s.

If you’ve seen any of the amazing videos on the Ninja 1000 experience website you can thank Contour Cameras for all the video footage. Contour Hands Free cameras have helped our guest contributors tell their stories from the time they received their Ninja 1000, to initial rides around town and even 1700 mile rides in just four days.

Thanks to Contour cameras and Shell V-Power fuel for making the Cycle World Kawasaki Ninja 1000 experience possible. See it all online at www.ninja1000experience.com.

“Gotta be honest, the only reason I keep a Facebook page is to see your posts. I really appreciate the updates. This day by day Multistrada trip is amazing. Thanks for taking the time.”
– Jesse Dunaway